Terma's North American Business Expansion Initiative

In mid-2003, Terma launched a new business expansion program in the United States. This long term corporate initiative consists in part of a business strategy to provide increased customer service, support, and market presence to better serve the needs of the U.S. Department of Defense and its prime contractors. It includes the hiring and long term placement of U.S. nationals and experienced Danish Terma personnel in the United States.
For many years, Terma has worked closely with customers in North America, and North American markets provide a significant portion of the company’s total sales. Through these relationships, Terma has gained in-depth knowledge and insight into our customers’ work environment and an equally deep understanding of their situations and needs.
We are now making further investments in the North American markets and we will be getting ever closer to our customers, our end users, and other U.S. DOD system integrators with whom we often partner and/or supply sub-systems. The initial business focus will be to build on our existing business and customer base.
Since 1997, Terma has been under contract to deliver the AN/ALQ-213(V) Counter Measures Set Processors for the F-16 and A-10 Aircraft. The ALQ-213, an advanced electronic warfare (EW) control system, controls and integrates all on-board aircraft self-protection systems such as radar and missile warning systems, chaff and flare dispensing systems, jammers and towed decoys. The ALQ-213 also controls the tactical reconnaissance system on F-16 aircraft. The system is currently installed on more than 1,600 aircraft worldwide.
Late in 2003, the U.S. Air Force’s Maintenance Directorate at Warner Robins Air Logistics Center and Terma entered into a precedent setting Public Private Partnership Agreement. This Partnership Agreement, the first ever awarded to a non-U.S. company, expands Terma’s contracted work on electronic warfare systems which are supplied to the U.S. Air Force and to other friendly countries’ governments. The Partnering Agreement also includes provisions for the supply of Terma EW systems to other Department of Defense (DOD) users, as well as to other friendly countries.
Utilizing this Partnership Agreement as a †̃beachhead’ to further expand our U.S. business base, Terma established in 2004 a wholly owned U.S. subsidiary, Terma North America Inc. with offices in Washington, DC and Warner Robins, Georgia. Through this U.S.-based subsidiary, Terma is able to provide increased local support, service and marketing functions related to Terma’s existing and future U.S.-based business and customers. A key Terma business strategy is therefore closely linked to the world’s largest market in which lie some of the most promising opportunities.
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